Global Research
As your global research partner, RTi well understands that to succeed in a globally competitive market, marketers must be able to address issues beyond their national boundaries. At RTi, we assist our clients in comprehending these key business issues, while identifying growth opportunities.
Our staff has a thorough understanding of global research and its nuances, including culturally appropriate methods, identifying and locating the right target market, response pattern differences, and translation for meaning; all are critical elements to better design, implement and interpret your research. We know that not all methodologies transcend international borders and we offer our clients our fine-tuned skills for choosing the most culturally appropriate approach.
Whether in the U.S. or around the world, RTi is your domestic and global research partner. With RTi, we keep it simple for our clients: one call, one point of contact and one key connection to coordinated global research.
Click here to read our short primer on global research; it highlights some basic dos and don’ts and provides helpful tips for conducting research on a global scale. Click here for a short list of FAQs on global research.
Our Global Experience
RTi has established a strong global network of high quality market research organizations, with whom we’ve partnered, to conduct projects around the world. However, we do not delegate excellence. Each member of our global network is required to follow RTi protocols and adhere exactly to our strict standards. Further, our global partners are members of the World Association of Research Professionals (ESOMAR), which means that they are considered the “gold standard” in international research practices.
To meet the diverse demands of our global client community, we employ a wide range of data collection methods, which take into account cultural differences and multi-lingual challenges. And at RTi, we make it our business to continually expand our network to most broadly meet our clients’ business needs and reach key audiences, such as consumers, physicians, and more.